GROUP 6 : MC DONALD'S

 MC DONLAD ‘ S

1.      Devi Ayuningtyas                    7311420153

2.      Afifah Nurulita sari                  7311420248

3.      Elsa Faniyah                              7311420247

4.      Andri widodo                            7311420246

5.      Gilang Ahmad Faturrahman   7311420245

6.      Muhammad Rifky Alfareza      7311420250

7.      Nasma Putri Nuraeni                7311420249

8.      Tri Prasetyo Adam kurniawan 7311420251

1.Company History

McDonald's is one of the largest American fast-food chain in the world. This successful restaurant started by a hotdog stand. This is the timeline of McDonald's history:

1937 - The McDonald brothers (Maurice and Richard) start their hot dog stand, getting into the food service business as a team.

1940 - They open their drive-trough barbecue restaurant in San Bernardino, California (the world's first McDonald's restaurant)

1948 - The McDonald brothers turn their restaurant into a hamburger and milkshake restaurant, and in the process are credited with inventing the modern service model of fast food.

1953 - McDonald's opens its first franchise restaurant in Phoenix. While not a focus of Maurice and Richard McDonald, they did open multiple restaurants in Arizona and California during the company's early years.

1954 - Ray Kroc, a traveling appliance salesman, visits the McDonald's restaurant to discover why a small hamburger shop needs as many milkshake machines as it does. He was impressed by their business model and then he buys the rights to start franchising McDonald's restaurants across the country (nationwide).

1955 - Ray Kroc opens his first franchised restaurant, arguably the first restaurant of the modern McDonald's Company, in Des Plaines, Illinois.

1961 - Kroc buys out the McDonald brothers for $2.6 million (approximately $22.3 million in 2019 equivalent). The brothers keep their original restaurant, renamed Big M. Kroc later opened a competing McDonald's nearby that drove them and the first-ever McDonald's out of business by the end of the decade.

1962 - McDonald's launches its two most recognizable logos: the golden arches and Ronald McDonald. The McDonald's logo is very easy to remember and Ronald McDonald is a clown mascot it's very authentic.

While Maurice and Richard McDonald created the first restaurant and its food service business model, arguably it is Kroc who founded McDonald's as the world now knows it. He took the individual restaurant from its San Bernardino location and turned it mass-market.

So in the end, Kroc made himself the most successful traveling salesman.

2.Company  Organization

What’s the structure of McDonald’s and how each department in the organisation interacts/works together?

The McDonald’s sompany structure is as follows: at the top is the chief executive officer (CEO), followed by the chief operating officer (COO), the chief people officer (CPO), the chief financial officer (CFO) and the SVP development. Below that, the departments are broken down into: corporate affairs, marketing, human resources, national operations, regional managers, finance, information, and strategic planning. Other functional departments within McDonald’s are legal, customer services, franchising, safety, security and licencing, property and constrution, supply chain and restaurant services.

3.Product mc donald ‘s

A Product From McDonald’s

 Food Product                                                       

1.Breakfest.

      •Egg and Cheese Muffin

      •Chicken Muffin

      •Sausage Mc Muffin with Egg

      •Susage Wrap

      •Big Breakfast

     •Breakfast Wrap

     •3Pcs Hotcakes

     •2 Pcs Hotcakes

     •Hashbrown

     •Nasi uduk Mcd ayam shredded

     •Chiken porridge Mcd

2.Processed Beef

   •Big Mac

   •Triple Burger with Cheese

   •Double Cheese Burger

   •Def deluxe Burger

   •Beef Burger

3Processed Chicken Meat          

   •Crispy Chcken Mcd

   •Spicy Chiken Mcd

   •Panasi 1

   •Panasi 2

   •Panasi With Fries

   •Honey Chicken Snack Wrap

   •Spicey Checken Bites

   •Chicken Fingers

4 Processed From Fish

  •Fish fillet Burgers

  •Honey garlic Fish Rice

5 .Beverage Products

Ø  Orange Mc Floaat Blast

Ø  Blackcurrent Mc Float

Ø  Iced Coffe Sea Salt caramel

Ø  Iced Coffe Sea Salt Caramel With Jelly

Ø  Iced Coffe Sea Salt

Ø  Caramel Float

Ø  .Fruit Tea

Ø  .Coca-cola

Ø  Sprit

Ø  Fanta

Ø  Coca-cola Mc Float

Ø  Hot Tea

Ø  Hot Coffe

Ø  Creamy Mc Freeze Apple

Ø  Creamy Mc Freeze Coca-cola

4.Mc Cafe

Ø  Tarselo Darjeeling

Ø  Acchiato

Ø  Long Black Coffe

Ø  Caffe Late

Ø  Vienna

Ø  Affogato

Ø  Mocha Frappe

5.Snacks

Ø  Mcflsvor Fries cheese

Ø  Goulash Fries

Ø  Fried Fresh

6.Dessert

Ø  Mango Coconut Mc Flurry Oreo

Ø  Lychee Waffle Cone

Ø  Apple Pie

Ø  Ice Cream Cone

7.Happy Meal

Ø  Happy Meal Egg and Cheese Muffin

Ø  Happy Chicken Meal Mcd

8.Use Family

Ø  Family Time Three Of happy Chicken Meal

Ø  Family Time Breakfast Happy meal Egg And Cheese Muffin

 

4.Marketing strategy Mc Donald’s

Promotions carried out by MCD include:

Ø  Promotion of public relations, which includes hospitalization by providing more services to customers through magic moments

Ø  2 .adversiting, namely through advertisements on TV and posters, brochures, MCD events carried out for promotions such as the MCD marchindes to attract consumers

Strategi The mcDonald strategy

1.      MCDonlad sets global goals and targets, one of the visions and missions carried out by McDonald's is to be the best at the world level as one of the largest food business companies in the world

2.      Some of the creative promotion efforts that are carried out by McDonald's are a form of marketing strategy including advertising on TV, reliable public relations, making brochures, banner posters, back drop banners, translites and internal events of Mc Donald and collaborating events with companies and other parties as well. undertaken by mc donald to undertake a massive promotional effort

3.      McDonald's creative marketing systems and strategies are carried out by way of delivery orders which are quite easy, practical and spoil the customers

4.       Doing services online anytime and anywhere so you can enjoy McDonald's products that are ready to be delivered

5.       there is always an increase in product quality such as food menu, taste, type and providing fast food in an attractive and clean place so as to attract customers and produce new types of food products that consumers are interested in so they don't get bored

5.Fun Facts

Ø  McDonald's earn about us $ 75 million each day

Ø  McDonald's Golden arches are more globally recognizable by people than the cross

Ø  McDonald's is also a world's largest supplier of toys

Ø  McDonald's has more than 36000 restaurant in the world

Ø  McDonald's sell's over 75 burgers every single second

Ø  McDonald's is an American hamburger and the world's largest fast food restaurant chain.

Ø  The founder of the McDonald's is Ray Korc.

Ø  McDonald's first originally sold hot dogs,not hamburgers.

Ø  A new McDonald's restaurant is opened in every fourteen and a half hours.

Ø  McDonald's restaurants feed sixty eight million people every day.